On Tuesday, April 22, 2025, the first-ever Market Research Conclave 2025 in South Asia was held at BRAC Centre, Dhaka. The event was organized by Datascape Research and Consultancy Limited, a leading research organization, bringing together multinational companies, research institutions, academic professionals, government representatives, and industry experts under one roof for the first time in the region.
The central theme of the conclave was “The Future of Insights: Bridging Traditional and Digital Age,” highlighting the need and potential for integrating conventional market research methodologies with modern digital technologies. The primary objective was to create a unified platform for knowledge exchange where discussions focused on the application of AI, big data, cloud-based research tools, and real-time analytics in contemporary research.
The day-long event featured multiple panel discussions, keynote sessions, and industry case presentations. Participants included heads of marketing departments from top corporate houses, research and strategy professionals, development practitioners, academicians, and technology experts from across Bangladesh. Young researchers and innovators from various universities also took part in the event.
The inaugural session of the conclave began with a welcome address by Mr. Abdullah Al Mamun, Director of Innovation & Insights at Datascape Research and Consultancy Limited. In his remarks, he emphasized the future of market research, the rise of technology, and the critical role of data-driven decision-making. He stated, “Insights are not just data; they are about the right decisions at the right time. Through this conclave, we aim to create a collaborative space where innovation, data, and strategy come together to shape the future of research.”
The main proceedings commenced with a training session titled “Winning Consumer Attention in a Noisy World,” which was attended by emerging and mid-career professionals from leading Bangladeshi organizations. The session explored practical strategies for capturing and retaining consumer attention in today’s competitive and information-saturated environment. Participants gained valuable insights on consumer behavior, content strategy, brand engagement, and effective communication across digital platforms.
The second session began with a welcome speech by Mr. Mosharraf Hossain, Director and CEO of Datascape Academy. He emphasized the importance of knowledge creation through research, developing skilled human resources, and equipping youth through contextual training. He also shared the future vision of Datascape to build insight-driven leadership across South Asia.
This was followed by a keynote presentation titled “How Consumer Decision-Making Has Evolved in the Digital Era: Focusing on the Interplay Between Trust, Influencer Impact, and the Role of Real-Time Engagement,” delivered by Mr. Abdullah Al Mamun, Head of Market Research and Deputy Director at Datascape Research and Consultancy Limited. His presentation examined how consumer decision-making is transforming in the digital age, with trust, influencer dynamics, and real-time engagement playing increasingly critical roles. The session was rich with real-world examples, research insights, and global trends—highly informative and relevant for the participants.
A compelling panel discussion titled “Inflation and Brand Loyalty: Navigating Consumer Choices in Uncertain Times” followed, featuring esteemed speakers including Mr. Tanvir Anwar (Head of Marketing, Dabur Bangladesh), Mr. Bhaskar Kumar Dey (Head of Marketing, Godrej Bangladesh), Professor Dr. Sheikh Mohammad Rafiul Haque (IBA, Jahangirnagar University), and Mr. Mahmudun Nabi (Director, Datascape Research and Consultancy Limited). The session was moderated by Mr. Mir Shahadat Hossain, Co-founder and CEO of Beatnik Marketing Communications.
Panelists discussed the shifting consumer behaviors amid inflation and economic uncertainty and how these dynamics affect brand loyalty. They emphasized that in such conditions, brands must become more empathetic, trustworthy, and responsive. Guest speaker Mr. Shamim Zaman, Marketing Director of Berger Paints Bangladesh, shared practical strategies from his corporate experience, highlighting how trust, price sensitivity, and real-time responses are shaping consumer decisions today.
During the discussion, Mr. Mahmudun Nabi also highlighted Datascape’s decade-long contribution to knowledge creation and dissemination. He stated that Datascape is more than just a research agency—it is a thought platform that consistently provides evidence-based insights and policy recommendations on national and international issues. From agriculture to health, education, market trends, and consumer behavior, Datascape’s research and consulting services have opened new doors to understanding and innovation. He added, “We don’t just collect data—we turn it into meaning. We make it work for society, institutions, and the state in making informed decisions.” Through seminars, conferences, and training programs, Datascape has effectively disseminated this knowledge, laying a solid foundation for evidence-based development.
In the presence of distinguished guests, Datascape officially announced the launch of “Smart Panel”—Bangladesh’s first smartphone-user-based research panel. This groundbreaking platform aims to redefine real-time consumer insight collection in the digital era.
The event also highlighted Datascape’s future plans and enhanced service offerings. The Directors of Datascape—Mr. Abdullah Al Mamun, Mr. Mehedi Hasan, Mr. Habibur Rahman, and Mr. Zulfiqar Moin (Deputy Director)—presented crests to the honored guests. The entire event was meticulously planned and overseen by Directors Mr. Mehedi Hasan and Mr. Habibur Rahman, whose leadership and coordination ensured the success of the conclave.
Press Release.
